WOMEN VS MEN IN MICRO AND SMALL BUSINESS ENTREPRENEURSHIP
The term entrepreneurship in the corporate world refers to the process of identifying new opportunities, identifying things that are not being done well, identifying unfulfilled needs and then generating products and services and/or better processes to meet those needs (Cohen, 2009). Entrepreneurship is important in all levels of business organization regardless of whether it is a small organization or a big organization in the start up stage, development stage or in maturity stage. Entrepreneurship is vital in all business ventures for every business needs innovation for growth, better and new ways for doing things, people at all levels who are ready to take initiative and offer new and better ideas, follow up on new ideas and marshal its employees to accomplish new projects with minimum resources and less wastage of these resources (Catley & Hamilton, 2000). Therefore, entrepreneurship skills are important in all business ventures.