Founded in 1956, Manas is one of the leading fashion designers in the world. The company is an established shoe design known for famous ladies and men boots in Italy. It is located in Italy’s largest footwear district and is associated with classic footwear. Manas is a footwear icon in Italy.
The objective is to gain 30% share of classic shoes market in Italy by 2015 by providing innovative souvenir shoes to all the tourists visiting Italy.
Novelty Items: Souvenir shoes that can be given as presents and reminds visitors of their visit to Italy
Selection: Variety for souvenir shoes for all the age groups including men, women, and children. There is a high potential to expand the product line to include handbags, hats, and others.