There is less literature and research about transformative experience in the tourism and hospitality industry. It is a new paradigm in the tourism and hospitality sector as researchers and industry players seek to understand how tourism and hospitality goods and services can be used to improve or transform people’s lives. According to Reisinger (2013) there are different types of tourism which have the potential to help transform people and develop a better world. Reisinger (2013) listed them as educational, volunteer, community based, backpacking, pilgrimage, spiritual among others. Fu, Tanyatanaboon and Lehto (2015) argue that these types of tourism allow people to develop new skills and knowledge, come up with new expectations, rediscover and thereby transform their lives and focus. Nowaczek (2013) states that the focus of tourism products and services should be focused to providing experiences that help the tourists to develop such values like tolerance, honesty, tranquility, morality among others (Pritchard, Morgan and Ateljevic, 2011). Provision of transformative experiences allows people to change their beliefs, social structures and develop worldview symbols and cultures that help personal inner growth among the tourists. Transformative experience concept aims at development of unique tourism features that provide new experiences that help in transforming a tourist’s life and how they view and perceive certain life and social aspects. Transformative experience concept should not be only concerned with the experiences happening during the trip but also the impact it will have on the individual after the trip.