The Macao Tourism Master Plan is one of the main strategic plans guiding the development of Macao tourism sector. As a guideline it assists in development of top notch ecotourism experience in the country. In efforts to acknowledge the need for diversification it encourages development of new products that will allow visitors to actively interact with the nature e.g. development yachting tourism and marine tourism. The plan helps in improvement of the quality of Macao tourism by assisting in training of the employees to ensure visitors receive the best experience and aligning the services and products offered with the international standards.
Experience Macao Campaign promotes Macao as the destination of choice in Asia and beyond. It helps in attraction of international tourism players in the country thereby offering international tourism products and services that come with enhanced experience. Another core aspect of the campaign is promotion of collaboration with local residents and actors in the tourism industry. As a result it encourages the creation of an enabling environment for the visitors which is important for a transformative experience and assist in development of the ‘feel at home’ experience for tourists.