Toyota and Ford SWOT Analysis
You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Toyota Motor Corporation, two giants of the automobile industry. ****You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to understand better their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms.
Present your data in the form of a comparative table between FORD and TOYOTA.
Legal, Social and Economic Environments
Operational & Financial Issues
Analysis of Strategic Intent
Social and External Challenges
Facilities & Distribution System
Market Demand & Demographics
Alternative Fuels & Propulsion Systems
***Your document must evaluate, compare and contrast Ford’s and Toyota’s current position on these issues. Respond to the following:
2. Take the perspective of Ford’s Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford’s weaknesses and what you would do about it.
3. Take the perspective of Toyota’s Director of Strategic Planning to develop a full SWOT analysis of Toyota, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Toyota’s weaknesses and what you would do about it.
Outcomes and Grading Criteria with their respective percentages for the Grading Rubric:
Analyze the relationships between a firm and the political and economic forces within its community. (60%)
Apply critical thinking skills to analyze business situations. (30%)
Use effective communication techniques. (10%)
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Toyota is on one of the biggest auto manufacturers globally it involves itself in the production and sales of motor vehicles. It also engages itself in market financing as well as other businesses. The company sells its products in over 170 regions and countries globally (Kato & Smalley, 2011). Toyota motors major markets include North America, Asia, Japan and Europe. Its headquarters are in Toyota city, Japan with a workforce of 300000 employees (Kato, 2011).
Ford is a multinational American auto manufacturer with its headquarters in Dearborn, Michigan which is a suburb of Detroit. The company’s founder is Henry Ford and the company was incorporated in 1903. Ford sells commercial vehicles and automobiles under the Lincoln and ford brands (Banham, 2003). The company has also in the past produced tractors, automotives and heavy vehicles. According to Kotler, Berger and Bickhoff (2010), Ford is the 2nd largest automaker in the US and 5th largest in Europe by the end of 2010.