TOURISTS’ MOTIVES TO VISIT THEME PARKS OR EVENTS

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1.0 Introduction
2.0 Literature Review
A critical review of three studies (journal articles) on tourists’ motives to visit theme parks or
events (300-400 words)
3.0 Research Questions
RQ1: What is the demographic profile of visitors to the Gold Coast theme park during
month of November 2016?
RQ2: Is there a significant difference between the motives, satisfaction, and intention to
revisit between the domestic and the international theme park visitors?
RQ3: Is there a correlation between the satisfaction and their intention to revisit of the
domestic and international visitors?
4.0 Research Methods
5.0 Results
5.1 Demographic Profile
As can be seen in table 1 below, describe the data (key points only-not everything)
The majority of the visitors (40%) are aged 31-40 years of age
or the majority of the visitors (76%) are aged 18-40 years of age.
E.G. There are a limited number of visitors aged …… (X %)
(First part, this is for homework)
Then: focus on one result that you think is the most significant for the owner of the park-and
say why it is important.
The most significant finding from table 1 is that X %…… This is important for the owners
because ……
(End of paragraph, highlighting the most important part)

VariablesCategoriesFrequency
Age18-3036
31-4040
41-5012
51-608
61-702
70+2
GenderFemale54
Male46
Incomes$0-$50,00035
$50,001-$100,00022
$100,001,$150,00019
$150,000+24
Marital statusCurrently single9
De facto16
Married39
Never married36
Reside in AustraliaNo56
Yes44
Grand Totaln=100
Table 1 Frequency table showing the demographic profile
of vistors to the Gold Coast theme park in the month of
November 2016

5.2 Motives
As can be seen in table 2, for the whole sample (n=100) the top two motives for visitors to
the theme park are Novelty (M=3.89; SD=0.98) and Event Attraction (M= ; SD= ). Whereas
the lowest scoring motives are ……
Regarding the domestic visitors (n=44) ……
Regarding the international visitors (n=56) ……
One of the most interesting results for the motives is ……

t-test
MSDMSDMSDp-value
Escape3.401.253.801.053.091.310.004
Known-group socialisation3.201.333.611.202.881.340.005
Novelty3.890.983.911.033.880.950.864
Cultural experience3.471.293.001.283.841.190.001
Event attraction3.820.943.751.043.880.850.510
Satisfaction 4.000.934.140.883.890.970.196
Intention to revisit 3.231.294.180.842.480.000.000

Whole SampleDomestic Visitors International Visitors
Table 2: Table Showing the result for the motives, satisfaction and intentiont for visitors to the Gold Coast theme park during November 2016

5.3 Satisfaction
Describe the results for the whole sample, domestic and internationals showing the (M=
;SD= ).
One of the most interesting results for the satisfaction result is ……
5.4 Intention to revisit
Describe the results for the whole sample, domestic and internationals showing the (M=
;SD= ).
One of the most interesting results for the intention to revisit results is ……
5.5 T-test
As can be seen in Table 2 above, there are only four variables showing a significant
difference between domestic and international visitors.
The first variable Escape (p=0.004) shows a significant difference between the domestics
(M=3.80) and the international (M=3.09). A possible reason for this difference is……
The second variable is…… (Insert p-value, means for domestic & international, and a
possible reason only for the four variables showing H1)
5.6 Correlation
Describe the 3 results (p=?) (No Table)
Explain a possible reason for why there is a weak correlation for any/all of the 3 results

6.0 Conclusion
7.0 Recommendations

7.1 As can be seen in table 1, X% of visitors are …… Therefore, it is recommended
that the owners (give specific recommendation).
7.2 As can be seen in table 2, (explain the T-test result of one of the motives, and give
a specific recommendation)
7.3 As can be seen in the correlation results, XXX ……which suggests that ……
8.0 References

Description

The aim of the study is to investigate and examine the motives of tourists to visit theme parks or events with a focus on the Gold Coast. This study was conducted to understand the internal and external motives to visit theme parks, which shows an international growing particularly during the month of November 2016 and make theme parks top tourist destination sites across the Gold Coast. According to Gardiner and Scott (2015), the Gold Coast Destination Tourist Management Plan (DTMP) was launched in the year 2014 by the government with an aim of increasing visitor expenditure to over $7 billion by the year 2020. One of the aims of this plan is to increase investment in the tourism associated experiences, services, and products. According to a report by McLennan, Bec, Wardle and Becken (2015), the total day trip and overnight visitation increased by 558,000 in the year ending June 2015 representing a 5% increase from the previous year. However, the total visitor expenditure decreased by 7% due to a decrease by the domestic overnight and the day trip markets. There is a large body of research which has discussed the motivations of tourists to visit theme parks and events (Egresi & Kara 2014; Bansal& Eiselt 2004; Dong& Siu2012; Crompton& McKay1997). However, there is limited research focusing on the Gold Coast theme park in Australia. Therefore, the aim of this study is to fill this research gap by focusing on whether the motives of domestic tourists and international tourists are different.