Switzerland enjoys vast number of resources making the one of the advanced economy in the world. It Par capita incomes are virtually the best with trade being the key to the prosperity of this nation. The country measures about 41, 285 km2 and an estimated population of about 7, 575, 000. Tourism is one key sector in the economy of Switzerland and accounts for about 6% of the Gross Domestic Product. The country has magnificent scenery and well developed tourism industry that continues to attract many to the Switzerland. In this paper we explore the tourist attraction in Switzerland, analyze the tourism strategy, including her approach on peace tourism. We do an in-depth analysis of the tourism industry and finally recommend areas of improvement.