Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be in more than one of these roles at the same time? Explain your answer.

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Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be in more than one of these roles at the same time? Explain your answer

Description

The business world is a complex one with integration of many players. It comprises of producers and middlemen who acts as mediators between the manufacturers and the consumers. This chain link makes the organizational buying process to be of utmost importance in business operations especially in the marketing section. The organizational buying process is core with its consideration as on the professional purchasing which aims at yielding closer and longer relationships with all the particular entities involved in the process. In the endeavors to attain better buying systems, the organization buying process creates a buying centre. This is viewed as the decision making unit and consists of individual or groups of individuals endowed with various roles. These groups include the influencers, buyers and deciders as well as users.