The Winery

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  • The Winery
    • Concept and Positioning of the Winery
      • Image and Positioning

Carina Winery is located in South Australia.  According to Carina Cellars (2018), the winery draws meaning from the southern hemisphere, the constellation of Agro Navis, which is separated into three main clusters, including Vela (The Sails), Puppis (The Stern), and Carina (The Keel). Therefore, the name Carina implies the Keel and the company strives to produce wines that are worthy to be placed among the stars. It covers an approximate 1,500 acres, which includes a construction area of 400 acres, 1,100 acres of vineyard, national tourist attractions, and a national leisure agriculture and rural areas tourism five-star park. In addition, the winery also includes ecological agriculture development companies, wine companies, and tourism culture companies. Carina winery also has a conference centre, which is more of a collection of wine growing and wine making centre providing wine-themed cultural tourism, leisure vacations, and win knowledge training functions. The original vineyards are over 66 years old, which brings into focus the tradition of wine making in the area.  Therefore, Carina winery is more than a normal vineyard-wine company. It is a place where a visitor gets more than a view of the rush vineyard or a rich taste of the wine.

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Description

The Winery
Approx. 1,800-2,000 words for this section.
3.1 Overview of concept and positioning of Winery
Your winery concept is vital to attracting visitors to your winery. Discuss the
concept with as much detail as possible, particularly if you are interested in
attracting an investor to your business. The following should be included in
your discussion.
 What is the image/positioning of your winery
 What is the experience you offer
 Architecture & design
 Wine Production: Grape varieties – specialise or have a cross section of
varieties
 Visitor Distribution: Weekends/ Weekdays, opening hours
 Facilities
 Winery Tours
 Attractions
 Other
3.2 Proposed target markets
What markets do you plan to target? Provide a profile and description.
3.3 Proposed cellar door
Your cellar door concept is vital to attracting visitors to your winery. The
following should be included in your discussion.
 What is the image you portray at your cellar door?
 Architecture & design
 What is the tasting experience you offer?
 Other
3.4 Proposed food option(s)
Many cellar doors have a food option attached to their cellar door. Discuss
your concept, with detail on style of outlet, capacity, menus, etc.

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ANSWER

 

  • The Winery
    • Concept and Positioning of the Winery
      • Image and Positioning

Carina Winery is located in South Australia.  According to Carina Cellars (2018), the winery draws meaning from the southern hemisphere, the constellation of Agro Navis, which is separated into three main clusters, including Vela (The Sails), Puppis (The Stern), and Carina (The Keel). Therefore, the name Carina implies the Keel and the company strives to produce wines that are worthy to be placed among the stars. It covers an approximate 1,500 acres, which includes a construction area of 400 acres, 1,100 acres of vineyard, national tourist attractions, and a national leisure agriculture and rural areas tourism five-star park. In addition, the winery also includes ecological agriculture development companies, wine companies, and tourism culture companies. Carina winery also has a conference centre, which is more of a collection of wine growing and wine making centre providing wine-themed cultural tourism, leisure vacations, and win knowledge training functions. The original vineyards are over 66 years old, which brings into focus the tradition of wine making in the area.  Therefore, Carina winery is more than a normal vineyard-wine company. It is a place where a visitor gets more than a view of the rush vineyard or a rich taste of the wine.