The Automotive Industry and Green Awareness (US economy/sustainability)
After suffering massive market losses to foreign cars which were considered to be fuel efficient, American automotive industry has reawakened to the green awareness campaign advocated by consumers, which is represent the future of the industry.
- There has been increased call by the consumers for the American auto industry to develop cars which emits less green house gases to save the environment.
- The industry has responded by putting efforts on development of electric cars and hybrid plug-in in vehicles to adapt to the market needs and to sustain the growth of the economy.
- Green technology presents the future and the American automotive industry must grow along this line to compete effectively in the market.