Term Paper Marketing Managment


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Ever since Arthur (Red) Motley’s insightful description of marketing, it is now common knowledge that marketing is a common place process which goes on not only in business organization but also in the most unlikely of places such as church, school, a dating scenario etc. It is not the purpose of this paper to speculate but the bottom line concept behind marketing is to get someone take an action such as giving their time, money, attention etc with the expectation that both the one convincing and the one being convinced will benefit in some way. People are in business to sell and as per the words of Motley, nothing happens until someone sells.