Sustainable Management Futures (Saud2)


USE BRITISH ENGLISH. See uploaded instructions. You must answer both scenario tasks. Each scenario’s question refers to the book “Business Ethics and Values” chapters and they are uploaded to you so that you can access it easily. Apart from that, also uploaded is list of resources where you can find list of useful articles which you can use of you can find them. You need to use journal articles for your assignment, hence i have provided access to three journal databases where you can search for articles. See Guide to finding journals. Use British English Strictly and Harvard Referencing System


Deontology and discourse ethics are two important pillars of normative ethics. Deontology can be described as the study of right action. It is an ethical orientation that is based on the duty to do what is right to do, or to play according to the rules (Senge, 2008). Considered as rule-based ethics, deontology describes the obligation to the rules, regardless of the consequences of the action (Fisher, Lovell, & Velero-Silva, 2012). This means that one is bound to do what is right, according to the stipulated rules, regardless of the consequences, whether good or bad.

There are many advantages using deontological ethics. First, it provides a very simple framework of making decision, because the decision is based on the rules provided. In other words, one does not have to think about the consequences of the action taken because the consequences can be defended by the rules (Blackburn, 2007).  Having a principle rule to evaluate the behavior means one will not take a lot of time thinking about the right of wrong decision. If the rule stipulates it, then do it (Fisher et al., 2012). Another advantage of using deontology is that it allows for actions that can be considered morally praiseworthy rather than morally obligatory. This means that one is not bound to actions through obligation but through appraising. This helps to solve the dilemma where one feels the consequences taken might have negative results on their consequences.