Strategic Plan, Part II: SWOTT Analysis


Conduct an internal and external environmental analysis for your proposed business.

Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given today’s business environment and each Learning Team members’ selected business idea, provide a list of the lessons learned from your Learning Team’s discussion for each of the items listed below. Use this discussion to complete this assignment.

Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• External forces and trends considerations:

o Legal and regulatory
o Global
o Economic
o Technological
o Innovation
o Social
o Environmental
o Competitive analysis

• Internal forces and trends considerations:

o Strategy
o Structures
o Processes and systems
o Resources
o Goals
o Strategic capabilities
o Culture
o Technologies
o Innovations
o Intellectual property
o Leadership

Write a 1050-1400 words synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

• Include economic as well as legal and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Analyze the supply chain operations of the organization.
• Identify issues and/or opportunities:

o Identify the major issues and/or opportunities that the company faces based on your analysis above.
o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Format your paper consistent with APA guidelines.


External forces are forces that are out of control of the company. These are forces in the environment within which the Strategic Inc operates. They are forces that affect the travel and tourism industry. There is little that Strategic Inc can do to change these forces and the best strategy would be to mitigate their effects on its operations. The following external forces affect Strategic Inc in different ways: