Strategic Management Report | STRATEGIC MANAGEMENT ISSUES REPORT FOR AIRBnB
1. Main strategic issues which the management has to address (these issues should be identified based on company background information)
In this section you should provide a brief outline of the company, what it does and how it has developed, and any other information you consider relevant to understanding the current situation. The outcome of this section is to identify main strategic issues (e.g., see main strategic issues given you in each of the three projects – in Italic – for your preparation and class discussion). 1,500 Words & 13 References Minimum, at least six (6) academic journals articles, three (3) books and four (4) web sites must be used. *Please use Chicago Author-Date 16th edition for referencing style*
Please make use of appropriate analytical techniques such as the Porter five forces model, value chain analysis, strategic map, the Boston Consulting Group matrix, The industry Attractiveness matrix etc., including the use of charts and tables where appropriate, please remember: analytical tools do not matter for their own sake, rather they should help you to analyse the company.
The depth and breadth of your team’s analysis of the company’s situation (evidence of using the industry information
Evaluation of alternative solutions and justification for selection the case solution
Report an abuse for product Strategic Management Report | STRATEGIC MANAGEMENT ISSUES REPORT FOR AIRBnB