Before any business embarks on the introduction of a product or service in a new market, it is important that it conducts a market research to gather information about the target customers or markets (Malhotra, 2008). It becomes even difficult if the target market is outside the boarders of the country of operation thus involving the exportation process. Market research or analysis is crucial in market penetration and in maintaining an edge over competitors. It offers vital information to identify and evaluate market need, the size and competition. It provides an opportunity to evaluate market dynamics, customers, patterns, and the current sales volume for the industry as a whole. As such, to export cherry to Indonesia one needs to conduct a market research. This report is a strategic analysis of the strengths and weaknesses of the economic, political and social/cultural environments of the Indonesian market. The report further provides a competition analysis for the cherry’s key competition within Indonesia as well as recommendations for key strategies for pricing, distribution, and promotion.