Description
Macro-environmental analysis: airline industry
The airline industry has witnessed dynamic changes over the years. In 1978, there was deregulation in the United States which was later followed by Netherlands and the UK in 1984. The industry then experienced the economic boom of 1989/90 and later followed by the 1990/91 recession. During this period of 1990s, the airline industry faced a difficult time mainly because of the airline orders in the pipeline. Moreover, the industry has been affected by the current economic climate (Belobaba, Odoni, & Barnhart 2009)