Starbucks

$6.00

· Review: The MKT-646 Marketing Plan Outline and Final Marketing Plan Evaluation Guide.
· Revise your Assignments 2 and 3 which were completed earlier in this course. Incorporate feedback from your instructor and additional insights gained throughout the course.
· Write a paper of approximately 900 words that includes the following additional sections

11. Advertising and Promotion
12. Financial Analysis and Controls
· Write an executive summary to be inserted at the beginning of the plan. The executive summary should be approximately 125 words in length, and summarize key points of the marketing plan. It should restate the marketing problem that the plan will solve, briefly provide background information, and also summarize key points of the marketing plan and the conclusion.
· Compile all sections into a final marketing plan, using the Marketing Plan Outline as a guide.
· Format your paper using West Writing Style Handbook guidelines.
· Include a minimum of 10 sources, which may consist of readings from the University Library, your text, and other selections.

Description

This marketing plan aims at introducing Starbucks Coffee that will specialize in selling high quality roasted coffee distinctively different from others. The objectives of the plan will be to offer high quality coffee products, control 30% market share, increase revenues by 20% and reach more than 80% of coffee consumers, all within 5 years. Considering that the market is highly competitive, the company will use unique position and effective marketing strategy to overcome the competition. It will target individuals aged between 25 and 44 years who are major consumer of coffee. It will be positioned as provider of high quality coffee products and offer premium priced products. The company will use different promotion and advertisement strategies. The marketing plan will require $25,000 but effective controls will be up in place.