This marketing plan aims at introducing Starbucks Coffee that will specialize in selling high quality roasted coffee distinctively different from others. The objectives of the plan will be to offer high quality coffee products, control 30% market share, increase revenues by 20% and reach more than 80% of coffee consumers, all within 5 years. Considering that the market is highly competitive, the company will use unique position and effective marketing strategy to overcome the competition. It will target individuals aged between 25 and 44 years who are major consumer of coffee. It will be positioned as provider of high quality coffee products and offer premium priced products. The company will use different promotion and advertisement strategies. The marketing plan will require $25,000 but effective controls will be up in place.