Customer relationship management is very fundamental in any organization as it determines the way customers are viewed and recognized. Organizations are using the concept of customer relationship management as a competitive strategy. An organization that manages customer relationship effectively is able heed to their suggestions and desires meet their needs. Starbucks is an international corporation that specializes in offering coffee to customers across the world. The company has a strong customer relationship management strategy whereby reward cards, loyalty cards, provision of high quality customer services, and e-business strategies are used. The company’s high profits can be attributed to their effective management of customer relationships. The impact of CRM can be measured by evaluating whether the objectives and goals were achieved after implementing the strategy.