The main product that we are selling is Starbucks Coffee. Starbucks Coffee specializes in selling high quality roasted coffee that is distinctively different from other coffee. Starbucks Coffee however does not only roast coffee but it also owns coffee houses from which different coffee drinks like bottled drinks, brewed coffee, espresso beverages, bakery, yoghurt, fruits and others are sold. The competitive advantages of Starbucks are high quality products and strategic locations of their shops. Starbucks has cut a niche among the coffee lovers as it provides different types of high quality coffee drinks.
The mission of the company is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Coffee). This mission is achieved by adhering to common values including offering quality coffee products, working passionately with partners, engaging and connecting with customers to uplift their lives, providing a relaxing coffee house environment, taking serious corporate social responsibility, and being fully accountable to shareholders.