Social Media Campaign for Open Universities Australia

$12.00

Introduction

As a part of its core business to connect more students to Australian universities providing online studies, Open Universities Australia will hold three sessions that will be streamed live on the organisation’s website and social media platforms. The live stream will answer any question regarding online university placement in Australia. Therefore, it is implementing a 10 week social media campaign for the event, calling for interested publics to ask any question they would like addressed during the 3 live stream sessions.

Category:

Description

900words. Apa. More Than 6 Reference. Have To Deliver Before 4th. Submit On 6th.

Target organization:
Need 900words total.
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ANSWER

Introduction

As a part of its core business to connect more students to Australian universities providing online studies, Open Universities Australia will hold three sessions that will be streamed live on the organisation’s website and social media platforms. The live stream will answer any question regarding online university placement in Australia. Therefore, it is implementing a 10 week social media campaign for the event, calling for interested publics to ask any question they would like addressed during the 3 live stream sessions.

Aims and Objectives

The aim of the campaign is to engage with more people who are interested in taking online courses in Australia. The objective of the campaign is to call the audience to ask any question they would need to be addressed during the live stream.

Target Audience

Through demographic segmentation, the campaign will target audience around the world, especially the working class who are likely to enrol for online studies (Reed, 2012).

Avenues

The 10 week social media campaign will include one post every week on its leading social media platforms, including Facebook (Open Universities Australia) with 96,325 followers, Twitter (@OpenUnisAu) with 5, 396 followers, Instagram (openunisau) with 920 followers, and Linkedin (Open Universities Australia) with 19,195 followers.  In addition, the company’s website, https://www.open.edu.au/, will also publish content on the homepage for the 10 weeks until the campaign ends. The ten posts will include a mixture of words, images, and video testimonials.

Content

The content of the campaign will include a combination of texts, images, and testimonial videos (Johnston & Zawawi, 2009). The content will be published in a build-up manner, such that the initial posts will be an introduction of the campaign and the proposed event, followed by testimonials and then call to action (Fryxell, 1996).