social marketing | MKTG309 final individual assignment


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Racism is one of the major problems affecting the minority groups in Australia and the world in general. The vice has been on the rise in Australia and as a result the government came up with a strategy to try and curb it. In this paper, the case about racism is chosen and will be analyzed in detail. The government’s campaign called ‘RACISM.IT STOPS WITH ME’ was implemented in July 2012 with the aim of stopping cases of racism in Australia.  The campaign focused on public awareness, education resources and engagement of the youths in research, consultation and evaluation in efforts to working with the Australian community to work towards eradication of barriers to equality that leads to racism.