Cancer has been classified as one of the concerns to public healthcare in the United States. Since the second half of the 20th century, the country has been experiencing rising cases of cancer which has been attributed to various factors ranging from environment, lifestyle, and genetic factors. In pursuit of good healthcare, the government has put in place various strategies and the private sector is playing its role as well. There are several cancer care centers that have been established all over the country. This paper looks into credible sources that can be used in analyzing market situation for establishment of a cancer care center in Indianapolis.