The amusement parks and leisure industry in Australia has experienced rapid growth over the last few years. The growth in the industry is influenced by a number of factors including real household discretionary income growth as well as growth in domestic and international tourist visitor nights. Business in the industry also offer discounts in a bid to attract new customers and encourage repeat customers. However, competition remains high from within the sector, in addition to substitute entertainment industries and services like sports and online content. This has reduced profit margins in the industry. According to IBIS World market research, the industry grew by an aggregate of 2.0% from 2012 to 2017. Overall, there are about 903 businesses operating in the industry, providing a total employment of 5,068 employees. The industry is highly segment with half of the market controlled by four largest companies.