Suits Co. will be located at Perth, Australia. Perth is the capital of the state of Western Australia and also the largest city. It is also the forth most populous city in (Australia Australian Bureau of Statistics 2013). This location is suitable because of many and varying reasons. To begin with, the city’s central business district has a considerable position of high-end customers who can purchase Suit’s luxurious champagne. There are also a rapidly growing number of high-income earners who would pride in the company’s luxury wine. Further, the city receives many tourists who are high spenders and would purchase it products. In addition, Suits can potentially benefit from being a late entrant in an already established market for luxurious products.