Reputation Management in Fast Foods

$36.00

In the last two decades, the concept of corporate social responsibility (CSR) has emerged as a pressing corporate agenda item as well as an important academic construct. Thus, fairly a large body of theoretical and empirical literature has investigated the role of CSR in consumer behaviour and marketing. CSR is simply defined as the responsibility of an organization or a company towards itself and society. Ray Kroc, the founder of McDonald’s simplified CSR by stating that “none of us is as good as all of us” (Schroder & McEachern, 2005). As the current society becomes so polarized and reactive, investors, consumers, and employees demand that business owners and/or managers must take more proactive actions to improve it. Trust is built when organizations work proactively to improve society. However, the dynamics of trust and credibility building are often conflicting and confusing (Komodromos & Melanthiou, 2014).

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Description

The topic set like problem analyze for example: You analyze a problem more literature logical

-next part case analyze you have two companies, one do the right choice on this pr problem and one choice wrong pr strategy, why things need to be done.

Possible solution for both company to improve or change and justify.

 

Reference -àapproach (case study)

Words around :1000 literature 1000 case 500 solution & justify

 

the example is given to give an general idea and format example to the student

reference needs to be academic reference based and few orders at least 10.

International company is fine not necessary to be aus company.

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ANSWER

 

Introduction

In the last two decades, the concept of corporate social responsibility (CSR) has emerged as a pressing corporate agenda item as well as an important academic construct. Thus, fairly a large body of theoretical and empirical literature has investigated the role of CSR in consumer behaviour and marketing. CSR is simply defined as the responsibility of an organization or a company towards itself and society. Ray Kroc, the founder of McDonald’s simplified CSR by stating that “none of us is as good as all of us” (Schroder & McEachern, 2005). As the current society becomes so polarized and reactive, investors, consumers, and employees demand that business owners and/or managers must take more proactive actions to improve it. Trust is built when organizations work proactively to improve society. However, the dynamics of trust and credibility building are often conflicting and confusing (Komodromos & Melanthiou, 2014).

This paper discusses the reputation management of fast foods by focusing on communication of CSR in KFC and Domino’s Pizza. The paper compares and contrasts how the two companies attempt to build trust in their markets through CSR communication. Domino’s Pizza had a worst case of PR management when a video appeared online featuring two Dominos employees who were doing disgusting things to pizzas.