Turkey is chosen as the country in which our company has not established its operations. Through this report, Turkey is reviewed to determine its effectiveness as a new market for the company. The report confirms that despite the numerous challenges that Turkey faced in 2016, the country reported its high rate of FDI as December the same year. The cause of this surging rate is attributed to the opportunities such as the liberal legislation after the 2016 reforms, availability of skilled labor, and the country’s strategic location. These opportunities present benefits of a free economy to venture, a strong labor pool, and an efficient place to for the company to reach out to a larger market. However, through a PESTEL analysis, this report identifies different risks such as the political risk, security risk, interest risk, currency risk, cultural risk, and cost risks which may hinder a successful expansion into Turkey. The report proposes different approaches such as hedging, insurance, and undertaking market research to help in managing these risks and maximize the returns of the company in Turkey.