The concept of marketing mix is very important in business and more specifically in marketing. The elements of marketing mix include the primary strategic constituents of a marketing plan. In this case, the concept of marketing mix comprises of the price, product, place, and promotion. On this basis, the aspect of place represents the country of origin of the product that is being marketed. Through this mix, the offer provided to the customers can be changed by changing the elements of the mix. A good example here is where the focus on promotion is increased while reducing the price of the product in order to increase sales. This concept of marketing mix will be addressed in this study by looking at the case of Renault case study (McDaniel and Gates 1998: 3).