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MKTG 3307: Essay Writing Marking Criteria (Module 1)
This mark reflects your writing style and content.
Criteria Mark
Addressed Main Issues/Problems 5
Analysis and Evaluation of Issues/Problems 5
Constructive Recommendations 5
Links to Readings and Additional Research 5
Writing Mechanics and Formatting Guidelines 5
Total 30
Please note that these criteria are not exhaustive, more details on successful essay writing will be
provided in class.
No, Olivia should not take the risk and launch the book series because it would be against her moral and ethical obligation to the target market, and against business ethics. There are a number of reasons why the Olivia should not go on to launch the book, but most important the ethical obligation of the business to the stakeholders stands.