Reflection journal | Reflection journal is to provide a critical analysis of the team’s performance in the Blue Ocean Strategy Simulation Game.


Assessment 4 (A4) BOSS Reflective Journal – Individual Assessment (10%)
A4: Reflective Journal
Due: Tuesday 20 October before 11.59 pm
Weighting: 10%
Length: 1500 words (+/- 10%) not including cover page.
Reflective writing enables the documentation of experiences, thoughts, questions, ideas and conclusions that signpost your learning journey. During the Blue Ocean Strategy Simulation all students are required to keep a private reflective journal of their activities and thoughts after each round of the game. Each student is to submit a Reflective (via Turnitin) Journal after the completion of the game.
The reflective journal is designed to encapsulate your learning as you move through the simulation and to build both your theoretical and practical understanding of how to create innovative marketing strategies to assist with the achievement of competitive sustainability.
Hint: We want to know what happened (descriptive) during the game, what’s going on inside your team and what you learned from the game. This assignment is about what you have learned, it is about reflecting on your experience. Students in the past who have not performed well have focused too much on the descriptive aspects of the game and not enough on reflection.
Marking Criteria
If you want to get the most benefit from your journal you need to carefully follow the three steps below.
Step 1: Critical Appraisal – You analyse what happened in the game during each round and answer the questions;
Step 2: Peer Group Discussion – You get together as a group and discuss what happened during each round;
Step 3: Self Evaluation – After the group discussion you then by yourself think about what you have learned from each stage of the simulation game.
The detailed structure of the final reflective journal is set out below:
1. Cover Page: Name, SID, your seminar leader
2. Table of Contents
3. Introduction
4. Critical Appraisal
i. Briefly analyse your team’s performance and explain the strategy rationale and assumptions/attitudes used and how your team plans to improve performance. What was your individual role?
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ii. Describe the team dynamics (leadership, co-operation, handling conflict resolution, team member contribution, decision-making, managing team activities, motivation, etc)
iii. What aspects of the game did you find most difficult/challenging? How did you go about dealing with these difficulties?
5. Peer Group Discussion: Discuss and document your critical appraisal with the other members of your group. Were their concerns the same/different from your own.
6. Self Evaluation: Document unique aspects of your own learning from this Game (e.g. technical, financial, marketing, strategy, interpersonal, working in a team, be specific: i.e. communication skills). What was new or surprising to you? What kinds of skills/knowledge do you think you are still lacking for you to be successful in the game? I am still unsure about…?
7. Conclusion
The conclusion is to include the following details: After the Last Round of the Blue Ocean Game
a. In what ways could this assignment be improved?
b. Would you recommend this simulation game to another student who is interested in the subject?
c. Overall, on a scale of 1 to 100%, how would you rate your learning experience of the Blue Ocean Game?(1= I wasted time and didn’t learn much to 10 = I worked well and learned heaps ______ score
1. No extensions will be granted for the final reflective journal. Late tasks will be accepted up to 72 hours after the submission deadline. There will be a deduction of 20% of the total available marks made from the total awarded mark for each 24 hour period or part thereof that the submission is late (for example, 25 hours late in submission – 40% penalty). This penalty does not apply for cases in which an application for disruption to studies is made and approved.
2. Similarity scores from Turnitin will be reviewed and marks deducted for plagiarism.
This Assessment Task relates to the following Learning Outcomes:
• Understand the firm’s relation to its business environment of customers, competitors, collaborators, and other external forces
• Assess marketing strategies from the standpoint of growth, market share, and profitability; and within the context of the market environment;
• Critically examining problem areas, developing feasible marketing investment decision options, developing key recommendations, and communicating this strategic thinking to others.


The main aim of this journal is to provide a critical analysis of the team’s performance in the Blue Ocean Strategy Simulation Game.  The reflective journal therefore presents the results the experience and the results of the team during the simulation.  The appraisal happens on year to year basis critically reflecting on the success or failure of the strategies chosen by the team. The BOS game basically required the team to choose different strategies for the companies change them according to results (Kim &Mauborgne, 2005). Blue ocean strategy requires a company to create a new competitive edge in areas with less competition and this is what is required in the game.