Quantitative Report | Events and Motivation of Residents and Non Residents Tourists Quantitative report

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Events and Motivation of Residents and Non Residents Tourists

Quantitative report

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The tourism industry has witnessed a tremendous growth in the recent past owing to increase in a number of festival tourist activities (Getz, 2008). Due to the rapid growth in festival tourism, numerous researchers have evaluated consumer motivation towards cultural events and festivals. Crompton and McKay (1997), defines tourism motivation as a dynamic process of psychological factors that determine consumer preferences. The study by Crompton (2009), presents six psychological needs that motivate festival tourists which include; cultural experience, novelty, external group socialization, event attraction, known group socialization and escape. Event organizers require a superb understanding of the consumer’s motives in order to tailor their events to meet the diverse consumer needs (Getz, 2008). In addition to event designing, knowledge on consumer motives facilitate the formulation of effective marketing campaigns thus giving the organization a competitive edge. Due to the benefits accrued from understanding tourist motives, The Brisbane Good Food and Wine

The researchers used the following research questions: