PSY 400 Identify a social issue altruism campaign

Identify a social issue (e.g., domestic violence, child abuse, homelessness, ethics in business, international human rights violations) as the basis for this assignment. Be sure to obtain instructor approval of your selected issue prior to beginning this project.

Prepare a 1,750 to 2,100-word persuasive campaign for an intervention strategy that addresses your selected issue. In your campaign, be sure to include the following items:

1) Discuss the nature and history of your selected issue.

2) Examine the impact that the issue has on society.

3) Select at least two elements of persuasion to be utilized in your campaign. Justify the use of these persuasive elements by connecting them to the various motivations of altruistic behavior as identified in social exchange theory. In other words, this portion of the assignment is asking you to identify two elements of persuasion (endless possibilities to this really) and to connect them to various motivations of altruistic behavior (as supported by social exchange theory). Think of a social issue and then consider what elements of persuasion could be used/seen as, for example, rewards for behavior. Whatever the topic, you will want to create two persuasive arguments that offer not only services to help the given population, but also have those who are offering help to the population feel like they are receiving a reward (internal and or external). You could even discuss the costs as a means of support too, further supporting your argument. There are a lot of different ways you could go with this, so I want to encourage you to just dive in thinking of great flexibility in being creative to convince people how they can help and still get something in return (which in essence is unfortunate, but is how a lot of involvement is conducted).

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