The poster displays various aspects as to why an innovator should invest in the United Kingdom. The aspects are geared towards showcasing what the UK can offer to entrepreneurs who are aiming to do business through innovation. Generally, the poster answers the obvious question by majority of the investors ‘why should I do business in your country?’ the poster explains the policies of the UK government by labeling them the most competitive tax system policies. According to the poster the UK government offers a patent box which helps a company to apply for a lower rate of corporation tax. There is a also a government scheme where the bank of England allows banks and the building societies can borrow at lower rates where SMEs get loans at a lower interest rate.