The pharmaceutical industries are in the recent facing significant changes due to the effects of globalization, liberalization of markets alongside the advancements in technology. At present, the pharmaceutical companies are able to market their products to different nations at different prices. This current restructuring of the pharmaceutical industry has led to significant improvements in the whole industry thus leading to more developments in the health care sector. More significantly, the direct to consumer marketing by pharmaceutical companies has led to stiff competition among the companies. By so doing, the pricing and quality of the different medicinal products is enhanced thus leading to consumer satisfaction. Precisely, the direct marketing by pharmaceutical industries is a great development in the pharmaceutical industry.