Nike Incorporation Synopsis

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Nike Incorporation Synopsis

Nike Incorporation Synopsis

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Nike Incorporation is a major company that is well known for its manufacture and supplier of sportwear in the whole world. This company is based in the United States of America where it has its headquarters in Beaverton. Nike Incorporation is an international leading manufacture and supplier of athletic shoes and sport equipment. The Nike Company was founded as Blue Ribbon sports in 1964 by two founding members named Bill Bowerman and Philip Knight. In the year 1978, the Blue Ribbon Sports officially became Nike Incorporation. The word Nike is derived from a Greek word that denotes goddess of victory. The aspect of marketing of manufactured products in Nike Company follows their own brand and the Nike Golf, Nike Pro as well as Nike air. Other than this, the Nike Company operates small retail shops bearing the name of Niketown. The main sponsors of Nike Company are the key athletes in the whole world as well as sport teams (Carroll & Buchholtz, 2008)