Nike Environment and Human Resource Issues



In   their operations, businesses are required to observe different aspect in their internal and external environment. One of the major factor affecting business operations is social and ethical issues. While the utmost effort of any business is aimed at maximising profit, business are also expected be socially responsible and operate in an ethical manner (Werther and David 2005). Two major issues facing business today are environmental responsibility and human resource management. On the environment front, business operations have an impact the general environment including climate change, biodiversity, and others. On the human resource front, businesses are faced with issues like low wages, underage workers, and others. Nike is one of the leading apparel companies in the world. It leads in sportswear although it has also started diversifying in other areas. Although it is an industrial leader, the company is faced with a myriad of issues like environment pollution, sweatshops and others. However, it has successfully turned around its human resource by improve working conditions. This report will analyse two aspect of Nike’s corporate social responsibility including its worse environment record and how the company has improved its sweatshops image.



Business Report: 30%
In Assessment Two, your task is to review the behaviours, actions and communications of one of the
companies listed below of your choice:
1. Alibaba Group
3. Anheuser-Busch InBev (AB InBev)
4. Facebook
5. Rio Tinto
6. Nike
7. Qantas
8. DBS Group
In your own words:
l Examine and critique one or two aspects of the company’s social performance with regards to

Task Value % Date Due

Unit Learning

In-Class Assessment 10 percent Week: Module 3
Day: In Tutorial,
Week Commencing
12 March
Time: In Tutorial

Business Report 30 percent Week: Module 7
Day: Monday, 16
Time: 08:00 AM


Oral Presentation 30 percent Week: Module 11
Day: In Tutorial,
Week Commencing
21 May
Time: In Tutorial

Final Examination 30 percent Week: Exam Week
Day: TBA
Time: TBA


Curtin Business School (CBS) 
School of Management

MGMT1001 Communication in Business

Bentley Campus
19 Feb 2018
School of Management, Curtin Business School (CBS)

Page: 5 of 16
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS

fulfilling society’s expectations on how the company should operate its business. You can look at a
company’s performance in regards to the environment, equality, employment, community
development, health and human rights, just to name a few options. Highlight both areas of
achievement and those requiring improvement. If you choose to look at one aspect, examine both
the positive and negative behaviours related to that aspect. If you choose to look at two aspects,
focus on one positive aspect and one negative aspect, to allow enough depth in your writing.
l Examine and discuss the impact and implications of the company’s actions on society and
l Provide your conclusions about the company’s performance in society, based on the information
you provide in your paper.
Word Limit: At least 1500, with a maximum of 1800 words. This INCLUDES in-text citations,
headings, sub-headings, etc. Anything in the body of your paper is included as part of the word
Don’t slip up! Make sure you do not go over the maximum word limit. A 5% penalty will occur
for every 50 words – or part thereof – over the maximum word limit. This will be strictly
enforced. Also be sure to follow the advice and instructions provided in your tutorials with
regards to requirements for this assessment, including fonts and structure.
This is an assignment that asks you to reflect broadly on the role of business, how it communicates and
acts on a social issue facing it in any society. Take time to reflect on the many arguments and pieces of
information presented in the literature. You will need to read widely and broadly.