NIKE BUSINESS STRATEGY

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Description

NIKE BUSINESS STRATEGY

NIKE BUSINESS STRATEGY

ANSWER


Nike Corporation is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Virtually all Nike products are manufactured by independent contract manufacturers, many of whom produce for other globally recognized brands. Most Nike products are made outside the United States. Nike corporation includes the following wholly owned subsidiaries, based in the United States: Cole Han Holdings, Inc., based in Maine, sells dress and casual footwear and accessories for men and women under the brand names of Cole Han Series; Bauer Nike Hockey, based in New Hampshire, manufactures and distributes hockey ice skates, apparel and equipment, as well as equipment form in-line skating, and street and roller hockey; Hurley International LLC, based in California, designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle apparel and footwear; Nike IHM, Inc., based in Oregon, makes AIR-SOLE cushioning components used in Nike footwear products and sells small amounts of various plastic products to other manufacturers; Converse Inc., based in Massachusetts, designs and distributes athletic and casual footwear, apparel, and accessories; Exeter Brands Group LLC, based in New York, includes the Starter, Team Starter, and Asphalt brand names and is the master licensee of the Shaq and Dunkman brands (Landrum, 2000b). In the United States, Nike sells to approximately 28,000 retail accounts. During fiscal year 2008, their three largest customers accounted for approximately 23 percent of total sales in the United States.