The concept of doubling of place is well discussed by Moores (2004). Moore argues that media enables doubling or duality of place by ensuring existence of two places, one where the events happen, and the other one is where the event is watched. This concept can be well understood by considering how football fans watch World Cup. The events are held in one country (where it happens) but it is broadcasted through television to many countries in the world (where the event is watched). This means the media (television in this case) mediates between the two places because it is the medium through which the event is relayed. However, the advent of mobile telephone has had major effects on doubling of place. While some analysts argue that mobile telephone diminishes the concept of doubling of problem, mobile telephone actually supplements and modifies the doubling of place effect.