Nautilus and its Submarine Explorer is the new experience in the cruising industry. Cruising industry is one of the fastest growing sectors in the tourism industry having been accelerated by the wave of globalization. However, the cruising industry has been faced by many challenges one of the being static nature of the industry. Seldom does cruising offer new experience to the customers except for changes in entertainment, cuisines, destinations, and others. However, Nautilus and its Submarine Explore are poised to overturn the tourism industry. It will create a new experience for cruisers. This is because it will offer the traditional cruising experience and introduce new underwater reef exploration through the Submarine Reef Explorer. It is a new experience that will set the pace for future development of the cruising sector in tourism.