MKTG6020 Reflection on Simulation

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Description

This report is a reflection of my market simulation action. The report will look into my overall strategy as informed by the objectives I set. It will also look at how the competing forces were managed and the role of market research in informing my decision. The report will also reflect on the production position, link between my action and MM’s short-term and long-term strategies, and management of conflicting distribution channels.