Description
Any scientific inquiry requires the most appropriate methods to get accurate outcomes. Methodologies or techniques are developed in this study to enable generation of the required information. As noted by Bryman and Bell (2011), research methodology is an integral part of any scientific study as it guides the researcher to follow the due process in conducting the research. Additionally, this section helps the reader to follow the process adopted by the researcher in a study. Therefore, this chapter discusses how the study was conducted and includes subsections such as research design, data collection methods, data analysis methods, sampling design and measurements among others.
