Media | Social Media Strategy: Obesity



The first assignment (A1, 20%) combines two elements of professional communication practice: Research Brief and Strategy (1,500 words). Students choose individually a social problem, for which they have personal and professional interest. They research it (in the form of a case study) and formulate its preferable solution. The solution has to be a social innovation, for which a social media campaign can engage publics and motivate them to act. The assignment finishes with a short social media strategy for that campaign.

The second and major assignment is a continuation of the first one. Based on the suggested problem solution and strategy, each student designs and implements a social media campaign, which engages social media networks and users to innovate on behalf of the same cause. The written part of the assignment (A2, 50%) consists of a reflection paper and portfolio. Both are based on the campaign that should be conducted for a minimum of 6 weeks (ideally, from week 6 to week 13). In the reflection paper (2,500 words) students analyse their campaign and draw lessons from their experience. In the portfolio (no word limit) they document their campaign by including screenshots of external and internal posts, site analytics and other proofs.

A1 structure should follow(detail requirement shoud check”2nd Lecture Assignment 1 Format”:”Child Beauty Pageants(A1).””Children Facebook(A1).”and “Education Tests(A1).doc “

1.Outline (50 words)
2.Research (800 words)
3.Strategy (600 words)
4.Conclusion (50 words)
References (at least five, Harvard)


There is need for a continued awareness campaign among the youth and the middle-aged working class on the dangers of obesity and the advantages of gym-culture. A good media strategy needs to address the dangers of unhealthy lifestyle, the advantage of gym-culture, and more so, address the prevailing factors that predispose one to modern lifestyle diseases.