The media has a considerable amount of influence on people. It is one of the most influential social tools that are used to change perception. The influence of the media can be positive or negative depending on the ideals codified in the message it passes to the people. The media has been used to spread popular culture. Popular culture is a term that is used to refer to a culture that is acceptable to most people around the world. Popular culture constitutes of cultural practices that have gone beyond individual cultural barriers.
One of the most important aspects of popular culture has been its construction of beauty. Popular culture has created its own characteristics of accepted beauty with ideal body image for both men and women. For example according to popular culture, the ideal body size for women is slim while for men it is a muscular body. In respect to these created ideals of beauty in popular culture which are spread through the media, most people have strived to achieve these beauty characteristics.