This week, we have looked at ideologies. Ideologies are structured beliefs, values, and assumptions that create the social structures through which the society operates. It is the way the world is represented to us and how these ideologies influence the way we relate and live with one another (Gerold& Nicole, 2014). Sesame Street is one of the television shows in the United States that instils different ideologies on American culture on children. The show is well known for its educational content, and use of images that are communicated through the use of Muppets, animations, short films, humour, cultural differences, and others. The show is relevant to this week’s topic on ideology because it aims at shaping children’s ideologies towards education, culture, gender, and many others. The television show is therefore playing one of the critical roles of the media which is to disseminate ideas that shapes ideologies. In other words, this shows helps to pass on the dominant social ideologies to the children such that they will grow believing them. For example, the show shapes children to fit into the contemporary American dominant ideologies like working father working mother, nationalism, capitalism, democracy, and many others. Therefore, this is one of the ways in which the media is used to shape ideologies.