Media Journal

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Assessment 2 – Media Journal 

 

Requirement / length Each week – One media item + 200 word analysis
Weeks 2 – 9
Weighting 30%
Submit Online via Turnitin / Moodle
Time / Date/Week Part A: Class time / 10 Aug / Week 8 – Printed copy submitted in class

Part B: 5pm / 31 Aug / Week 11 – Submit complete Media Journal

 

From weeks 2 – 10 you need to identify one example of a media source (eg. Television / Government information / Television show etc) and explain how the theoretical information presented in the weekly lecture and/or core reading can be identified in the media source.

For example, in week 2, you need to find a television show that is related to Ideology. In week 3 you need to find information from a Government or Non-Government Organisation which is related to the theory of Discourse and Power.

Your Media Journal entry should include a link, screenshot or other evidence of the Media Source, as well as the analysis. All sources should be referenced and may include:

  • An official website from a professional organisation (e.g. a government agency, the United Nations, or any official scholarly site)
  • A blog (internet-based)
  • A relevant social networking site. (This should not be, for example, Facebook generally, but a Facebook page or group. You may move beyond Facebook to Linkedin, FourSquare, Google+, Tumblr, Pinterest or any other social networking tool, but please be discerning).
  • A film or television show
  • A relevant film from YouTube
  • An online or offline newspaper or magazine article

Note: Each of these types of resources needs to be referenced correctly.

 

Evaluative Criteria:

  • Careful selection of media source
  • Clear and coherent discussion of media source in relation to theory
  • Clear expression and structure
  • Effective and accurate use of writing and referencing

 

 

 

WK TOPIC MEDIA SOURCE CORE READING ASSESSMENTS
1

22/6

Introduction Overview of Media and Sources Sardar & Van Loon (1999, pp. 1-12)  
2

29/6

Ideology Television Croteau & Hoynes (2003, pp. 159-168)  
3

6/7

Modernity, Discourse & Power Government & Non-Government Organisations (NGOs) Danaher, Schirato & Webb (2000, pp. 30-45)  
4

13/7

Images, Power and Politics Online news

 

Allmark, (2012) Short Essay Due

(via Moodle)

5

20/7

Nationalism Advertising Avraham & First (2006, pp. 71-86)  
6

27/7

Race and Otherness Film Akito (2006, pp. 1-22)  
7

3/8

Post (studies) Social Media Lucy (2010, pp. 57-67)  
8

10/8

Globalisation

 

Websites

 

Ritzer (2012, pp. 85-100) Media Journal Due

Part A (printed in class)

Mid–Trimester Break

 

9

24/8

Environment & Consumption Public Reports Dauvergne (2007, pp. 3-17; 19-31)  
10

31/8

Gender, Youth & Desire Music Videos Orelebar (2011, pp. 63-77) Media Journal Due

Part B (via Moodle)

11

7/9

Fashion and Identity Blogs

 

Kaiser (2012, pp. 148-171) Major Essay Due

(via Moodle)

12

14/9

Course review

 

Review  
 

Exam Week – No Exam for this unit

 

 

Description

This week, we have looked at ideologies. Ideologies are structured beliefs, values, and assumptions that create the social structures through which the society operates. It is the way the world is represented to us and how these ideologies influence the way we relate and live with one another (Gerold& Nicole, 2014). Sesame Street is one of the television shows in the United States that instils different ideologies on American culture on children. The show is well known for its educational content, and use of images that are communicated through the use of Muppets, animations, short films, humour, cultural differences, and others. The show is relevant to this week’s topic on ideology because it aims at shaping children’s ideologies towards education, culture, gender, and many others.  The television show is therefore playing one of the critical roles of the media which is to disseminate ideas that shapes ideologies. In other words, this shows helps to pass on the dominant social ideologies to the children such that they will grow believing them. For example, the show shapes children to fit into the contemporary American dominant ideologies like working father working mother, nationalism, capitalism, democracy, and many others. Therefore, this is one of the ways in which the media is used to shape ideologies.