Media Journal


Assessment 2 – Media Journal 

Requirement / length Each week – One media item + 150 word analysis
Weeks 2 – 10
Weighting 30%
Submit Online via Turnitin / Moodle
Time / Date/Week Part A: Class time / 23 Nov / Week 7 – Printed copy submitted in class

Part B: 11.55pm / 4 Jan / Week 11 – Submit complete Media Journal


From weeks 2 – 10 you need to identify one example of a media source (eg. Blog / News Story / Television show etc) and explain how the theoretical information presented in the weekly lecture and/or core reading can be identified in the media source.

For example, in week 2, you need to find a blog that is related to Ideology. In week 3 you need to find information from a large institution (eg Government) which is related to the theory of Discourse and Power.

Your Media Journal entry should include a link, screenshot or other evidence of the Media Source, as well as the analysis. All sources should be referenced and may include:

  • An official website from a professional organisation (e.g. a government agency, the United Nations, or any official scholarly site)
  • A blog (internet-based)
  • A relevant social networking site. (This should not be, for example, Facebook generally, but a Facebook page or group. You may move beyond Facebook to Linkedin, FourSquare, Google+, Tumblr, Pinterest or any other social networking tool, but please be discerning).
  • A film or television show
  • A relevant film from YouTube
  • An online or offline newspaper or magazine article

Note: Each of these types of resources needs to be referenced correctly.

Evaluative Criteria:

  • Careful selection of media source
  • Clear and coherent discussion of media source in relation to theory
  • Clear expression and structure
  • Effective and accurate use of writing and referencing








Post (studies) Art Lucy (2010, pp. 57-67) Media Journal Due

Part A (printed in class)







Ritzer (2012, pp. 85-100)


Environment & Consumption Public Reports Dauvergne (2007, pp. 3-17; 19-31)


Gender, Youth & Desire Music Videos Orelebar (2011, pp. 63-77)



The article by Salberg, Stewart, Wesly and Weiss (n.d) argue that there are lots of stories concerning postmodernism that cannot be substantiated. Salberg et al (n.d) argue that the critics of postmodernism have in previous studies failed to prove their claims that it does not exist. They offer the emergence of pop art in 1950’s as some of the evidences that postmodern art exists. Niall (2010) gives perspectives into post modernity and the critics arguing that those who have widely written and researched about the concept have failed to offer proper explanations on how it does not exist. Niall (2010) gives example of the argument that has sufficed among the critics that postmodern concepts do not exist by challenging them to offer credible evidence of their concerns.