media

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Assessment 2

Description

The use of images in advertising is one of the most popular trends in the media today.  The images are used to make impressions through coded messages which the reader is supposed to interpret (Bakhtin, 1981). In the use of images in advertising, one of the most controversial issues has been the gender predisposition, especially the use of female images in advertising. The image supports and challenges an ideology of the power of female figure to achieve perfection. This study will select and image and carry out a semiotic analysis of the image. It will look at the signs, denotation and connotation, and the myth.