Marketing research is the process of collecting and gathering information about a target market or a target audience (Zaphiris, Ang, & Thomson Gale, 2009). The primary aim of any market research is to provide companies with an in-depth view of the customers and consumers of their product so that they can produce products that directly address their needs. Market research has become integral factor in the market today due to increased competition in the market (Chhabra, 2015). In most cases, market research is conducted to provide information on, market needs, competition, and market size. Market research uses statistical and analytical methods and techniques to get and interpret information (Hou, & Wang, 2010). The process is critical today due to the complexity of business environment today (Emery, 2012. In the world today companies cannot rely only on the information, they have internally to run their organizations, this is where the need for market research comes in. Secondary research is one that is done with data from a primary research, and such study is also called on the desk research as it can be conducted without collecting any data. This study will conduct a secondary research to produce a pit for an app to try to solve an identified problem in a service product at a coffee restaurant.