Marketing Target and Positioning
In present days, the business world has been very competitive; whereby modern technology has been fully utilized by business entities. In order to achieve success in the market, each business enterprises should ensure it adopts the best marketing procedures so as to be able to win more customers. In relation with this, market positioning is the process of creating a good image of the products or brands of the business in the minds of the target market in relation to those of competitors. Due to the steep competition in the current business world, a business entity should reposition the identity of its opponent’s products. In marketing, the concept de-positioning also arises; whereby it is the changing the identity of competitors’ products in relation to one owns products. By so doing the business will be able to enjoy full recognition and sales of its products. This paper will adequately discuss and analyze the marketing target and positioning of the Australian Belkiz Feedaway products (Dibb, 1996).