Marketing Stratergy Management

$45.00

Rules & Guidelines to be followed while preparing / submitting the assignment

1.The Project should have 5000 plus or minus 5% words, excluding annexure and appendices.

2.Complete list of references / bibliography / sources of information that have been used, including web sources, should be furnished at the end of the assignment. Referencing should be done according to the Harvard System. This is available from the website: <http://www.tvu.ac.uk/lrs/guides/harvard.html>

3.The grading would reflect good grammar, good punctuation, good sequence and the natural flow of ideas and a good use of Headings, Fonts, and Paragraphs etc.

4.Your Project MUST include adequate Literature/Web Research. The tasks assigned are based on the case study, and the focus of the assignment is the application of ideas and processes to the problems of the case.

5.The Project should be the original work of the student. Instances of plagiarism found either from other students or from other resources (viz. without due acknowledgement /referencing) will entail a FAIL Grade.

6.The project should be written in Arial 12 pt font for each task.

7.For your information, the rules of the UOW on Plagiarism are as follows: “Where a student has resorted to plagiarism in assignment or final exam, he will be required to repeat the entire module from the start at the next given opportunity. He will re-register for the module when it is offered again and pay the module fee.”

8.Please try to use the online library as much as you can for assignment, as it is a MUST

9.Please note my user name: mahreen84@gmail.com and pswd : sirva2009

10.To access the online library the link is:
http://www.library.wales.ac.uk.ezproxy.library.wales.ac.uk:2048/subjects.htm.

11.My previous assignment has been attached which was also done by one of your writer which caused me failing grade. Owing to lack of attention to details and instructions, please read my professors instructions carefully and they MUST be followed to avoid any inconvenience to me.
12.All task MUST had headings and subheadings.
13.A proper labeled table of content with page numbers is must.
14.I will also post my class notes; inclusion of this information is must in the assignment according to the relevance and requirement of each task THIS IS A MUST.
15.WORD LIMIT AT ANY COST SHOULD NOT EXCEED THE REQUIRED MENTIONED.
16.Last but not the least PLEASE MAKE SURE ALL THE INSTRUCTIONS ARE FOLLOWED, MAKES SURE THE WRITE CHECKS AND RECHECKS EVERYTHING TO MAKE SURE ALL INSTRUCTIONS ARE FOLLOWED.
17.I will require full refund if after all clear instructions my assignment results in failing grade.

 

Assignment Brief/Scenario

Part 1

In the last assignment you did a corporate strategy study and a business strategy for GE.
In line with that map the GE business units on a BCG matrix and give reasons why each division falls in a particular quadrant.
What strategies would you suggest for further enhancement of the business units that fall under each category?
Do a SWOT analysis for GE – to check where GE stands today.

Part 2

What is GE’s core business today?
General Electric was founded by Thomas Edison – the father of the light bulb. What marketing strategies would you suggest for this division (the GE bulb division) in the next financial year.

Description

Part I

  1. a) Mapping GE business units on a BCG Matrix

BCG matrix is developed based on the product life cycles and gives a hint of what areas should the business give priorities among the product portfolio (Hambrikc et al., 1982, p. 452). For the company to have a long term growth there must be strategies to that target business units which have high product growth which need cash input (Anoldo and Nicolas 1983, p. 50). In other words, BCG matrix ensures that the company prioritizes the areas that are likely to generate more. To map GE business in a BCG matrix, it is first important to understand the various business areas in details and their percentage revenue collection to the company.