Marketing Strategy for Coca-Cola Company
Coca-Cola Company is the world largest beverage company with approximately 500 brands. Apart for coca-cola brand, the company has other 14 brands; Coca-cola zero, vitamin water, PowerAde, minute maid, diet coke, fanta, sprite and Georgia coffee whose portfolio is over a billion dollars. Coca-cola Company is the leading company globally, in supply of sparkling beverages, juice drinks, ready-to-drink coffees and teas, and juices. The company also has the largest distribution system in the world with distribution channels in more 200 countries of the world and serving rate of nearly 1.6 billion per day (The Coca-Cola Company, 2010).