MARKETING IN SONY CORPORATION
Sony is a leading corporation primarily operating in the music, electronics, films, games and financial services. The company is best known for creating products which stimulate the senses as well as refresh the spirit (Sony, 2007) The Company has been in operation since 1946 and was originally opened in Japan.
The company has since then greatly diversified and expanded and is now a leading manufacturer of electrical goods with a well established global market. Its expansion has been marked by massive acquisitions and mergers with other prominent companies in its aim to seek more expansion. The American branch was opened in 1960 and operates under the name Sony Corporation of America, SONAM. According to Sony (2008), its consolidated revenue for the financial year 2008 was 7,730,000 million yen.